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Unit 11 R& D and Strategy Objectives The objectives of this unit are to • highlight the importance of R&D Strategy to the competitiveness of a firm • assess he contribution of R&D activities to the competitive strategies of the firm • discuss the steps involved in developing R& D Strategies • state the reasons for limited progress process made by firms in R&D Strategy Structure 11.1 Introduction 11.2 Competitive Strategy and Competitiveness.11.3 Competitive Advantage and R&D 11.4 Value Chain and Value Chain Analysis 11.5 Research and Development 11.6 Development of R& D Strategy 11.7 Steps Involved in Developing R&D Strategy 11.8 Progress of R&D Organizations in Strategy Development 11.9 Summary 11.10 Self-Assessment Questions 11.11 Further Readings 11.1 Introduction An essential component of competitive strategy is recognizing the role that Research and Development plays (R&D) in the competitive success of a firm, and采取行动确保技术决策和政策有助于公司的竞争优势。本单元提供了一个框架，该框架可用于分析和了解公司的竞争策略和/或公司的竞争优势之间的联系。11.2竞争战略和竞争力。
单元11研发和策略
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