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亚马逊刚跳入AI Agent Race

2025年4月8日 13:56 33 Comments
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亚马逊刚刚在AI代理军备竞赛中以新的“ Nova Act”进行了重大飞跃，这可能对消费者产生一些重大影响。

来源:营销人工智能研究所
Amazon just took a major leap forward in the AI agent arms race with a new system called Nova Act—and it may have some big implications for consumers.The tech giant’s new AI can take control of a web browser and autonomously perform tasks like booking reservations, ordering food, and filling out forms, all without human intervention.But here’s the twist:Amazon is building Nova Act directly into its upcoming Alexa+ upgrade. That potentially puts a powerful, general-purpose AI agent into the hands (or homes) of millions of people worldwide.Is this a big deal—or just another over-hyped research project?To get some answers, I asked Marketing AI Institute founder and CEO Paul Roetzer for his take on the latest developments on Episode 143 of The Artificial Intelligence Show.Amazon’s Latest AI AmbitionsUntil recently, Amazon hasn’t exactly been front and center when it comes to生成的AI突破。 Other than the company’s investments in Anthropic and some early generative AI shopping features, we haven’t seen many headlines about Amazon’s large-scale AI efforts.But that’s starting to change.“I think the key here is it’s starting to change the conversation around Amazon and their AI ambitions,” says Roetzer.He notes that talk of Amazon’s AI capabilities, on our podcast and in other circles, is becoming more frequent as the company appears to be加速其AI Work.nova Act是亚马逊让开发人员（并最终消费者）构建和使用AI自动化的方式，这些自动化可以导航网站，填写表格以及大多数人在浏览器中所做的完整任务。它仍然是一项研究预览，但潜力很大，尤其是当您考虑到多么无缝地与Alexa+集成时。为什么这会在一天结束时移动到必需品时，Nova Act是另一个“代理” AI，我们也从Openai和Anthropic中看到了我们也是如此。但是它有一个巨大的区别：触及。如果亚马逊成功地将Nova Act Act Act纳入Alexa+，则该公司也许可以将精通网络的AI H
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