discussion. To prepare for these discussions, you need to read the case beforehand (which I will remind you to do as we go). Cases hinge critically on students having read in advance, so to get a sense of whether students have read the cases, we will typically start with some basic ‘reading check' questions about the case content. I plan for these checks to be informal, but if I get the sense that students are not reading the cases ahead of time, I reserve the right to institute more formal “case quizzes.” HOMEWORK In addition to reading the cases and coming prepared for class discussions, your primary homework in this course will be competing in the MarkStrat simulation (see below). Specifically, you and your teammates will be required to submit seven weekly “decisions” about how to manage a simulated suite of products in a competitive market, competing against your classmates. These decisions will include what products to develop and bring to market, how to advertise them, where to sell them, and what market research to procure for future periods. Decisions will typically be due on Tuesdays and we will discuss the results of them—which impact your grade—weekly in class on Wednesdays. As you will see, the simulation cannot accept late decisions by design. In addition to these seven decisions, you will be asked to complete a short (~5ish) paper assignment as a team to demonstrate your mastery of the simulation at the end of the semester. MARKSTRAT (GROUP WORK) As indicated, the central assignment in this class is a team-based simulation, MarkStrat. You will be assigned by me to teams of 4-5 students and you will need to find time to work together (either