Business Plan Development Guide i ................................................................................................ Acknowledgements ii ......................................................................................................................... Introduction iii .................................................................................................................................... Main Body 4 ............................................................................................................................................... Chapter 1 – Developing a Business Plan 5 ..................................................................................... Chapter 2 – Essential Initial Research 17 ....................................................................................... Chapter 3 – Business Model 26 ........................................................................................................ Chapter 4 – Initial Business Plan Draft 31 ...................................................................................... Chapter 5 – Making the Business Plan Realistic 51 ...................................................................... Chapter 6 – Making the Plan Appeal to Stakeholders and Desirable to the Entrepreneur