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4.1.2.1。Brand Building ................................................................................................... 140 4.1.2.2.Idea Generation and Innovation ..................................................................... 144 4.1.2.3.社交媒体平台的各种特征................................................................................................................................................................................................................................................................................... 148 4.1.2.4。Dealing with Niche Groups and their Needs ................................................ 150 4.1.2.5.国际增长................................................................................................................................................................................................................. 158 4.1.2.6。员工的背景和个人动机................................................................................................................................................................. 158 4.1.2.7。Revenue Generation ........................................................................................ 159 4.1.3.Branding and Socialization Activities .................................................................. 160
博士学位论文Bardsley 2014
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