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(a) appreciate the vital role that the fashion industry plays in the global economy, society, and the environment (b) identify and analyze a fashion brand's strategic context, including important fashion industry trends and fashion business models, that will influence the industry in the future (c) define the brand's strategic capability such as its resources and strategic competences (d) analyze the brand's TOWS, which is an extension of the classic SWOT analysis, to bring together the external and internal perspectives (e)开发战略选择，可以在当代时装行业（F）中赋予品牌可持续的竞争优势（F），展现了创新的解决问题的技能，分析思维能力以及培养专业精神，沟通技巧和团队精神。
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