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Chapter 2 The nature of competition in personal banking Introduction .................................................................................................................................................... 32 Main bank relationships are an important focus for competition but customers also multi-bank................ 32 Customer engagement is often triggered by key life events .......................................................................... 35 Barriers to entry and expansion are high ....................................................................................................... 36 Two-tiers of providers for personal banking services..................................................................................... 37 Price competition varies by product and is sporadic, not sustained .............................................................. 45 Non-price competition can be a driver of customers' choice of provider .......................................................................................................................................... 48该部门的特征引起了人们对适应行为的担忧...............................................................
个人银行服务市场研究
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