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第8版| 2024年7月| ISBN：978157783390 | ISSN：2472-4955 | 254页| $ 385。 企业对企业营销2025介绍了有关B2B支出的数据，营销策略的有效性，营销人员和客户的调查以及B2B市场趋势的分析。 Topics include analytics, B2B e-commerce, B2B media advertising, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports营销，软件工具，贸易展览营销，网站流量等等。第8版| 2024年7月| ISBN：978157783390 | ISSN：2472-4955 | 254页| $ 385。企业对企业营销2025介绍了有关B2B支出的数据，营销策略的有效性，营销人员和客户的调查以及B2B市场趋势的分析。Topics include analytics, B2B e-commerce, B2B media advertising, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports营销，软件工具，贸易展览营销，网站流量等等。
Richard K. Miller＆AssociatesRichard K. Miller＆Associates
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