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必修核心课程教科书：Chaffey D & Ellis-Chadwick F (2022) 数字营销：策略、实施和实践。第 8 版。培生教育。以下是在模块期间应该阅读和参考的博客列表： 数字营销 www.smartinsights.com www.emarketer.com www.digiday.com https://www.digitaldoughnut.com/articles http://www.mckinsey.com/insights http://www.marketingsherpa.com/ http://econsultancy.com/ www.adage.com www.adweek.com www.brandrepublic.com http://www.clixmarketing.com/blog www.techcrunch.com www.hubspot.com http://uk.businessinsider.com/tech www.mashable.com 按点击付费 www.wordstream.com https://klientboost.com/blog/ www.ppchero.com http://support.google.com/adwords https://support.google.com/google-ads/?hl=en#topic=10286612 https://www.searchenginewatch.com/category/ppc/ 搜索引擎优化www.moz.com searchengineland.com / searchenginewatch.com / https://ahrefs.com/blog/ www.seroundtable.com / www.searchenginejournal.com / www.seobook.com www.searchengineguide.com / 分析和用户体验 https://www.kaushik.net/avinash/ https://unbounce.com/blog/
课程大纲模块：数字营销策略
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