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关键见解•由于在大流行期间，有关疫苗安全的官方建议/指导改变了疫苗安全/指导的方式，因此在妊娠妇女中怀孕的一些妇女仍然警惕怀孕妇女的疫苗。• The repeated nature of Covid-19 immunisa=ons has led some to ques=on whether the vaccines are preferable to a ‘natural immunity' approach • Midwives are a credible source of informa=on for this audience • Personal experiences/ins=ncts and those of close friends and family are important influencers on vaccine decisions for this audience • Because the health of their baby is a major priority, impact of any doubts over safety/effec=veness is magnified – any lingering concerns can override other informa=on • This also means that pregnant women are strongly mo=vated to seek health informa=on – crea=ng an opportunity for messaging to direct them to credible sources Parents of • Onen, the uncertainty around the Covid vaccine has caused parents to ques=on pre-school preschool vaccines, or at least opt to “do their own研究”，而不是简单地接受儿童自动= cally•随着共同疫苗的不确定性植根于发育速度 - 围绕更既定的疫苗的长期风险保证（例如，幼儿园）对考虑到•与其他父母的受众一样，有Mo = va = on以寻找信息。direc = ng对正确/可靠的来源进行的搜索是关键，以防止“知识差距”被Misinforma = On所填写。青少年
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