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For a strategic intent to be effective, individuals and teams in the organization must understand it and see its implications for their own jobs … and therefore top management need to: • Create a sense of urgency, or quasi crisis, by amplifying weak signals in the environment that point up the need to improve • Develop a competitor focus at every level where every employee should be able to benchmark his or her activity • Provide employees with the skills they need to work • Give the organization time to digest one challenge在推出另一个之前•建立清晰的里程碑并审查机制以跟踪进度并确保内部认识和奖励加强所需的行为。
战略管理
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