第 1 章................................................................................................1 简介：当今的管理决策.................................................................1 更好决策的必要性..............................................................................2 权衡................................................................................................5 BOGSAT..............................................................................................5 认知限制............................................................................................6 满意度............................................................................................6 常见的简单策略.............................................................................7 认知决策规则.........................................................................................8 不重要的决策与关键的决策....................................................................10 抵制变革.............................................................................................11 变革的必要条件.............................................................................11 层次分析法.........................................................................................13 第 2 章.............................................................................................15 问题解决和决策.............................................................................15 问题解决.............................................................................................15 决策.............................................................................................18 智能、设计、选择.....................................................................18 决策是一个过程.....................................................................21 分析与综合.....................................................................................22 定量与定量分析定性................................................................22 客观性与主观性......................................................................24 线性与非线性....................................................................25 第 3 章..............................................................................................27 决策概念与方法......................................................................27 替代方案 - 优缺点......................................................................27 数字的误用.........................................................................................31 测量水平.........................................................................................32 名义.............................................................................................32 序数.............................................................................................33 间隔.............................................................................................33 比率.............................................................................................34 权重和分数.............................................................................................................................37 信道容量和短期记忆.................................................38 层次结构的必要性....................................................39